osCommerce Blog

You may be wondering why I have not kept up with the site of the month posts. Recently, a featured store option has been added on to the live shops directory. Now, instead of sites of the month, I will be proposing featured sites to the rest of the osCommerce team. When I do select a featured site, I will also blog about why I choose that site if it is approved by the rest of the team.

I will be starting a series of blog entries geared towards small business owners looking to bring their business online with osCommerce.

For my first entry I will be discussing the advantages of the internet and how the internet can benefit small business owners.

Before building an online presence a small business owner must understand the benefits and drawbacks of building a website/ online store.

One of the major advantages of having an online store or website is that information is available to customers 24/7. This is an important aspect of the web that is often overlooked. As a customer, if I wanted information about a company that does not have a web site I would have to wait until they opened to call them. Even then, I may have to deal with an annoying animated phone system or answering machine. The internet, combined with e-mail, allows potential clients or customers to learn what they need to know at their convenience.

What are some other major advantages of having a store online? One major advantage is the reduction of marketing costs. Putting marketing information online saves the business owner a lot of money.

In addition to reducing marketing costs, websites also reduce support costs. A business owner can save money by using the Web to provide support when staff is not available. For instance, a business owner can integrate a Frequently Asked Questions module into their store which will assists in answering customer questions.

Websites also give companies a modern image. Having a .com and a company email address gives the impression that your business is current and up to date on technology. However, if you are creating a Web presence solely based on this decision then you must determine if that is enough of a benefit to justify the costs of going online.

Finally, creating an online store and/or website will greatly help with your company image. A professionally designed website can make your company look important and impressive.  For instance, positive product reviews left on your online store can dramatically improve your company image.

My next blog entry will cover the disadvantages of the web. Poorly designed web sites, web sites that are incomplete and web sites that are partially under construction can have a negative effect on company image. Many home-based or low-budget website fit this category. All too often when reviewing Live Shop entries I see stores that fit this category. These sites do more harm to the business then good.

Well it’s been a while since I posted a site of the month. You may wonder why… After looking through 100’s of stores I was thoroughly disappointed as there were so so few quality designed osCommerce stores. I finally came across one:
Softforest
Softforest specializes in bamboo bed and bath products.
I choose this site because it is easy to navigate and has a very simplistic yet elegant design.

Also after reviewing sites, I want to emphasize several points.

1) DO NOT RESUBMIT YOUR SITE MULTIPLE TIMES. You will receive an email if your site has been approved.
2) DO NOT use your url as your title.
3) If your site is in another language (other then English), add a description of what you sell in English in the description field.

It’s just about the end of January and time for my site of the month pick. After searching far and wide I decided to choose Knot Just Baskets.
Knot Just Baskets has a simple and effective design. They sell gift baskets and gifts for various occasions. I found there unique osCommerce site contained an effective navigation scheme.

In response to replies to my previous site of the month posting I have proposed a new idea to the osCommerce team. I suggested the integration of a poll module to the current blog system set up on the osCommerce site. That way I will be able to select 2 or more site’s for consideration for my “site of the month” title. By adding a poll osCommerce visitors and site users worldwide will be able to provide feedback. My “site of the month” title will be given to the site that receives the highest amount of votes by the end of the month. I would love to hear your feedback on this idea. Feel free to post a response to this blog.